Client
LISCF PUCCAMP
Scope
Brand Identity
Interdisciplinary league of collective and family health of the Pontifical Catholic University of Campinas.
They are a non-profit organization formed by medical students, with a focus on serving needy communities located on the outskirts of the city of Campinas, in the interior of the state of São Paulo. It is a group of medical students whose mission is to bring knowledge about health and basic care to low-income Brazilian families.
The project was developed on a completely voluntary basis due to the services and values that the academic league offers. Therefore, given its ideals and target audience, the challenge was to create an identity using basic and clear shapes, cheerful and diverse colors, combined with the choice of a readable, comfortable and free typeface.
The cross was used as a universal symbol of protection for the sick, the house inside represents the families served and the vibrant colors reflect the diversity of each family nucleus, aiming to shelter and serve everyone.
The identity of the academic league was developed in order to be applied to social networks, event publicity posts, fundraising products and official documents.
Neck strap to help those in need.
Their best-selling product was the neck strap which sold over two hundred units in college. All the money raised was donated to the needy communities served.
Finitus Book Club
In 2021, the organization also founded a book club called Finitus. It was created with the objective of promoting the debate about information about family health care with more students. As it is a subdivision of LISCF, the identity of the organization was maintained for the creation of the Finitus logo, with the variation of the central object being the book.
