Project Information
The Paraisópolis Philharmonic Orchestra is a non-profit project that provides free social and professional inclusion to children and teenagers from Paraisópolis through music and access to culture. The initiative values a pluralistic and welcoming approach, fostering collaboration with musicians from diverse backgrounds and genres to enhance the growth of its young students.
The orchestra believes the future of its students should be guided by ethical, sensitive, and disciplined principles, both inside and outside of music. It sees music education as a powerful tool for social transformation. The project stands out for its partnerships with musicians from various genres, including sertanejo, funk, gospel, Brazilian popular music, and hip-hop.
By integrating different styles, the orchestra enriches the cultural experience of its young musicians and creates unique performances that reflect the community’s diversity and authenticity. This inclusive vision embraces a wide range of voices and rhythms, reinforcing its commitment to being a space where artistic expressions converge to inspire and transform lives.
Visual System
To showcase the visual identity developed as a system, applications were created featuring artists from various musical genres and in diverse formats, demonstrating its versatility and strength. This visual system reinforces the orchestra's plurality and its ability to engage with different audiences, reflecting the inclusive and vibrant essence of the project. In some designs, the name "Paraisópolis" is interwoven with the artist's name, highlighting the partnership and synergy that define these collaborations—a moment of unity aimed at promoting culture and accessible music education in Brazilian underserved communities.
The system includes 16 interchangeable colors, allowing for a vast range of possible combinations. Designed to provide flexibility for designers and creators responsible for the project’s communication materials, the system enables posters to be modified and adjusted according to specific needs and desired effects, varying in colors, dimensions, and hierarchy. This adaptability ensures that the identity remains strong and clear to the audience while offering creative freedom for each piece to communicate with precision and visual impact.
Credits
Creative Direction:
Enzo Graziano
Strategy and Tone of Voice:
Enzo Graziano, Gabriel Gambirasio
Fonts
Elza - Blackletra
Nautica - Resistenza Type Foundry