Solo

Solo is an artisanal milk producer based in Passa Quatro, in the south of Minas Gerais, dedicated to sustainable, artisanal milk production. The name “Solo” comes from the Portuguese word for “soil”, symbolizing planting, the potential for growth and the beginnings of growing natural foods. Committed to offering pure and natural foods, the brand aims to inspire a change in the way we eat in urban centers, combining taste and environmental responsibility. The company's aim is to transform the food industry through transparent and innovative practices, changing perceptions about the value of artisanal products and breaking down misconceptions about artisanal production. It educates urban consumers about the importance of artisanal foods and the traceability of ingredients, offering a healthier and more natural alternative to industrialized products. In a market saturated with processed foods, Solo presents itself as a conscious alternative, emphasizing local ingredients, sustainable practices and conscious consumption.

To establish the brand's identity, icons were chosen that represent everyday objects from Minas Gerais' rural lifestyle. This choice aims to connect consumers, regardless of their location, with the visual memories of the region. The brand's differential is its respect for rural traditions and artisanal know-how, preserved and presented in a modern way that is accessible to urban consumers.

Through its dedication to transparency, sustainable innovation and inclusion, a relationship of trust is established with consumers, helping to transform the way artisanal food is perceived and appreciated. The brand is positioning itself not just as a trusted name, but as a transformative force in the food sector, with a mission to be a reliable and accessible choice for those who aspire to lead a healthier life linked to pure, unadulterated food.

The products developed by Solo aim to express, through their colors and design, the convergence of graphic elements and rural culture with the modernity of urban consumers. This careful blend seeks to connect the two worlds, prioritizing the brand's mission to offer a natural, healthy and practical lifestyle without being classified as a “fit” brand. By integrating traditional rural aesthetics with contemporary design, Solo invites consumers to experience the essence of craftsmanship while embracing the convenience of modern life. This approach not only celebrates the rich cultural heritage of Minas Gerais, but also resonates with those who value authenticity and quality in their food choices.

Stratos - Production Type